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Certified Evergreen
Evergreen businesses are led by Purpose-driven leaders with the grit and resourcefulness to build and scale private, profitable, enduring, and market-leading businesses that make a dent in the universe.
Evergreen Seven P's Principles
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Purpose Having a compelling reason for existing-a North Star above all else.
Private Taking advantage of the ability of closely-held private companies to have a longer-term view, greater confidentiality around strategies, and more operating flexibility than public or exit-oriented businesses.
Perseverance Having the ambition and the resilience to overcome obstacles and keep pursuing the purpose indefinitely into the future.
Profit Not mistaking profit as the purpose of the business, but recognizing it is essential to survival and independence, and the most accurate measure of customer value delivered. |
People First Engaging a workforce of talented associates who excel as a team and are motivated by the purpose and the culture, as well as by total compensation, in the belief that, by taking care of them, they will take care of the customers, suppliers, partners, communities, and their families.
Paced Growth Having the discipline to focus on long-term strategy, balance short-term and long-term performance, and grow steadily and consistently from year to year.
Pragmatic Innovation Embracing a continuous-improvement process built around taking capital-efficient, calculated risks to innovate creatively within constraints.
Click here to learn more about The Tugboat Institute and Certified Evergreen businesses. |
Our purpose is to create a better life for our families, our communities, and those connected to the land.
