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Wagtail for Cultural Institutions | Wagtail CMS
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Wagtail for Cultural Institutions

Why Wagtail CMS is a smart choice for galleries, libraries, archives, museums and other cultural institutions

Telling stories is a key part of advocating for preserving social, cultural, and environmental heritage. Stories are what inform people about your mission, help them engage with your collections, and encourage them to support your efforts through donations and membership. With a fully customizable content management system (CMS) like Wagtail, you can tell powerful stories precisely the way you want to. Here are just a few reasons you should consider Wagtail CMS for your museum or cultural institution:

  • Empowers storytellers

    You don’t have to know code to tell great stories with Wagtail. Our very user-friendly interface makes it easier for people with minimal technical knowledge to create and manage great content on their websites.

  • Precise content and design control

    With Wagtail, you won’t be forced to accept a template or to rework a blog format. From day one, you get to customize how your content is organized and how it is displayed. Wagtail can be integrated with any frontend you want, giving you complete control over the design and feel of your website.

  • Designed for teams

    Wagtail offers many of the same features more expensive proprietary solutions offer for facilitating content collaboration between team members, including version control, content locking, editorial workflows, and customizable user groups and permissions.

  • Centers accessibility

    The Wagtail CMS project is committed to making Wagtail one of the leading options for publishing, maintaining, and consuming content in an accessible manner. Our software comes with built-in accessibility tools, like an accessibility checker for editors, that help content teams make all aspects of their website from the code to the content as accessible as possible.

  • Flexibility

    Wagtail can grow and adapt along with your organization’s needs, whether you need to manage a few pages of content or thousands of pages of content. Because Wagtail is open source and you have full control over the code, you will also have more flexibility to change hosts or vendors and seek out the best technology partners for your institution.

  • A green focus

    Wagtail CMS is committed to encouraging sustainability in code and content creation. Our software supports best practices for creating sustainable content that will help your organization reduce its digital impact on the planet.

Museums and cultural institutions that chose Wagtail CMS

A hall filled with people inside the London Museum

London Museum

When London Museum wanted to create a new, more modern brand presence and enhance their user experience with AI, they chose Wagtail CMS.

Read the case study

M+Museum building against the Hong Kong skyline at dusk, with the sea in the foreground. The building has a giant "M+" displayed on it, in white with purple - red - turquoise background

M+ Museum

Modern art meets modern headless website design in a multilingual website for one of the most prominent contemporary art museums in Asia.

Read the case study

A screenshot from the Tate Modern museum homepage

Tate

A museum known around the world for contemporary art, Tate chose the modern design flexibility of Wagtail to power the unique design of their website.

See their website

A screenshot of the Visit Sweden website built with Wagtail

Visit Sweden

Wagtail CMS is helping hundreds of tourists find the information they need to make the most of their holidays through the Visit Sweden campaign.

Read the case study (SV)

Why cultural institutions love Wagtail

After conducting quite a bit of research and demo-ing different systems, we ultimately decided that Wagtail was the best fit for our team. […] Unlike other CMS platforms, Wagtail gave us an immediate first impression that it was a CMS designed with editors in mind.

Nicolas Leung, M+ Museum

Wagtail offered a better user experience compared to other CMS options like Drupal. It allowed us to leverage a sizable developer community and create connections between stories and objects using AI.

Trish Thomas, London Museum

Find technology partners

Collaborate with agencies and partners from around the world

From small to large agencies as well as a community of freelancers, there are Wagtail experts available who can help you with your project goals.