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RaMP: your fast track to an AI-ready cloud
RaMP: your fast track to an AI-ready cloud
Unlock real business value and accelerate your AI goals with Google Cloud's Rapid Migration and Modernization Program (RaMP). Our proven methodology and tools provide a fast, seamless migration and modernization experience, empowering your organization to easily innovate and succeed in the cloud.
Migrating and modernizing should be efficient and straightforward. With RaMP, it is.
Migrating and modernizing should be efficient and straightforward. With RaMP, it is.
A clear path forwardAnalyze your IT estate with data-driven discovery to build a transparent transition plan. Define clear timelines, costs, resources, and business cases to gain full confidence in your go-forward strategy.
Proven methodologyAccess a unified framework of best practices, blueprints, and governance models. Lower project risk and accelerate execution with built-in security, compliance, and training designed to ensure a successful migration.
Valuable incentivesTake advantage of flexible proposals, partner funding, and migration incentives that reward deployment and growth. Optimize CapEx and OpEx with a transparent, outcome-based structure that aligns financial rewards directly to successful execution.
How RaMP works
How RaMP works
Enter your cloud journey exactly where you need to with our framework.

Assess
We work with your team to perform a thorough, data-driven discovery of your existing environment. Using our advanced tools, we help you identify the highest-value opportunities and workloads, perform total cost of ownership calculations, and establish performance benchmarks to start to maximize immediate business value.
Plan
Our experts collaborate with you on a modernization plan tailored to your goals. This plan leverages our AI-powered migration services to massively reduce manual effort and builds the foundational cloud infrastructure for your workloads, including identity management and networking.
Migrate
We provide co-funding to de-risk your migration and fast-track your move to a stable, modern environment based on the size of your qualified workloads. This requires accurately tagging these workloads to unlock your commercial funds and incentives, putting you in control of the value you receive.
Innovate
With your data and applications on Google Cloud, you can activate them with our market-leading AI and analytics tools to gain the business intelligence you need to stay ahead. We help you optimize your new environment for performance, cost, and scalability, powering a virtuous cycle of growth that drives a continuous loop of value and innovation.
Successfully migrating customers to an AI-ready cloud
Successfully migrating customers to an AI-ready cloud
Resources
- RaMP Tracking and Incentive GuideThis guide outlines the steps and rules for RaMP incentive qualification, reward calculation, and incentive usage.
5-min read
Read the Guide - Tagging Workloads GuideTo unlock your outcome-based incentives, map your workloads to the program through “tagging” to track your actual consumption. This guide explains the tagging process and its benefits.
5-min read
Read the Guide
- Accelerate migrations with new incentives from the Rapid Migration and Modernization Program (RaMP)Discover the new RaMP incentives! Our latest blog post, published on January 21st, 2026, has all the details.
5-min read
Read the article - Migrating to an AI-ready cloudLearn how to migrate complex enterprise workloads and modernize your infrastructure to unify data, accelerate AI adoption, and drive business innovation.
20-min read
Download eBook - Migration guide and checklistSimplify your cloud migration with our step-by-step checklist, ensuring a seamless transition to Google Cloud.
5-min read
Download checklist
Guides
- RaMP Tracking and Incentive GuideThis guide outlines the steps and rules for RaMP incentive qualification, reward calculation, and incentive usage.
5-min read
Read the Guide - Tagging Workloads GuideTo unlock your outcome-based incentives, map your workloads to the program through “tagging” to track your actual consumption. This guide explains the tagging process and its benefits.
5-min read
Read the Guide
News and reports
- Accelerate migrations with new incentives from the Rapid Migration and Modernization Program (RaMP)Discover the new RaMP incentives! Our latest blog post, published on January 21st, 2026, has all the details.
5-min read
Read the article - Migrating to an AI-ready cloudLearn how to migrate complex enterprise workloads and modernize your infrastructure to unify data, accelerate AI adoption, and drive business innovation.
20-min read
Download eBook - Migration guide and checklistSimplify your cloud migration with our step-by-step checklist, ensuring a seamless transition to Google Cloud.
5-min read
Download checklist
Read our latest on cloud migration
Learn moreGet updates with the Google Cloud newsletter
SubscribeFrequently asked questions
Get immediate answers to common questions. If your question isn't here, contact your Representative for assistance.
What is the Rapid Migration and Modernization Program (RaMP)?
RaMP is the Google Cloud strategic initiative designed to provide a clear, fast, and rewarding path for your migration and modernization journey. It simplifies the process offering a more flexible, outcome-based approach to funding that adapts as you grow.
What is a RaMP assessment?
The RaMP Assessment is a discovery phase that takes the guesswork out of your cloud journey. Using advanced, data-driven telemetry, we provide a transparent blueprint of your current IT environment—whether you are looking at your entire estate or a single critical workload.
By participating in a RaMP Assessment, you will receive:
- Precision data: Replace static estimates with real-time usage data to see if your current infrastructure truly meets your performance needs.
- Clear roadmap: We identify the optimal workloads for migration and validate the projected costs of running them on Google Cloud.
- Data-backed business case: You will receive a detailed Total Cost of Ownership (TCO) and ROI analysis to help accelerate your internal decision-making process.
- Technical deliverables: You get a standardized technical report (the RaMP Exhibit), which includes future-state architecture diagrams and a granular inventory of your environment.
- Incentive qualification: This assessment formally qualifies your project for RaMP funding and incentives.
How does Google Cloud calculate and deliver my incentives?
We tie incentives directly to your success and deliver them in two primary ways:
- Service funds: These are used to offset the costs of engaging a Partner or Google Professional Services for your migration. For general workloads, the baseline funding is 20% of the projected Annual Recurring Revenue (ARR), capped at $2M per workload.
- Google Cloud Platform service credits: These are "cash back" credits issued quarterly based on the incremental growth of your tagged workloads.
- Accelerators: Strategic workloads like Oracle or SAP may qualify for higher incentive rates.
Where can I find the terms for the program?
For detailed legal terms and conditions governing RaMP, please visit the RaMP terms site.
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