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Peter‑Lucas Jones is a Māori leader, broadcaster, and technology innovator known for his work in revitalising te reo Māori through artificial intelligence. He is the Chief Executive of Te Hiku Media, where he leads the development of AI tools supporting language preservation, transcription, and synthetic voices for Māori learners. Recognised in 2024 as one of TIME Magazine’s 100 most influential people in AI, Peter‑Lucas also serves as Chair of Te Whakaruruhau o ngā Reo Irirangi Māori. His work focuses on Indigenous-led technology, ethical AI, and Māori data sovereignty, ensuring that cultural integrity remains central to innovation and digital development.