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article TikTok Goes ‘Behind the Breakthrough’ with Bella Kay

TikTok is proud to announce that Bella Kay is the latest artist to star in its Behind the Breakthrough campaign, which celebrates breakthrough artists, and brings them together IRL with some of their biggest fans on TikTok. Launching today, the latest instalment spotlights Bella Kay's huge success with her breakthrough tracks, 'iloveitiloveitiloveit' and 'The Sick', and the role that the TikTok community has played in turning early song teasers into global music moments and building a passionate fanbase around her music.Behind the Breakthrough with Bella Kay sees her spend time IRL with Zariyah (@kaleidoscopedreamz), one of her biggest fans on TikTok, who first discovered Bella when she released 'The Sick', and has since turned all of her friends onto Bella's music too. Together, they discuss Bella's journey on TikTok, her music, and the moments that have meant the most to each of them while they connect face-to-face. @tiktok @Bella Kay ♬ original sound – TikTok Bella Kay's breakthrough story began before she had even officially released 'iloveitiloveitiloveit', her biggest hit to date. 'The Sick' was her first breakthrough moment, which generated more than 3 million creations and 3 billion video views on TikTok.She built on the back of that momentum with the release of 'iloveitiloveitiloveit', spending months teasing the track on TikTok. Her fans embraced one particular lyric, “…but we don't have to get into what that says about me,” transforming the unreleased song into the soundtrack to millions of videos. From lip-syncs and relationship confessions to covers and heartfelt personal moments, the TikTok community made the track their own and built huge anticipation for its official release. That sustained fan participation helped propel an unreleased teaser into a charting hit, with “iloveitiloveitiloveit” inspiring more than 6 million creations and over 5 billion video views on TikTok.Bella has since built further on the success of 'iloveitiloveitiloveit' with the release “Steady”, which has amassed more than 4.17 million creations and 2 billion video views.With each release, Bella has built a close relationship with her community of over 1.1m fans on TikTok, inviting them onto her creative journey from the earliest stages of a song, and watching as they interpret her music through their own stories and creations. For Zariyah, that connection has extended far beyond the For You feed: after following Bella's journey on TikTok, she has bought tickets to her live shows, and become one of her biggest superfans.Bella Kay said: “It was so special getting to meet Zariyah in real life and hear about how she discovered my music and have followed my journey. TikTok has given me such an amazing way to connect with fans from the moment I first share a song, and I love seeing how they connect with each other and build a community around the music too. I'm so grateful for all the love and support they've shown me, and it was really special to bring that connection to life in person.”Katrina Kernaghan, Artist Partnerships Director at TikTok, said: “Bella’s journey is a brilliant example of how music discovery on TikTok can grow into genuine, lasting fandom. From embracing her earliest song teasers to creating, sharing and connecting around her music, the TikTok community has been part of her story from the very beginning. Behind the Breakthrough brings that special relationship between artists and fans to life, and we’re delighted to celebrate Bella and the community that has championed her along the way.”Behind the Breakthrough celebrates the relationship between artists and the TikTok communities that help power their rise, bringing some of music’s most exciting breakthrough talent together IRL with the fans who have championed them along the way. Through intimate, face-to-face conversations, the series goes beyond the numbers to explore the real people and connections behind an artist’s breakthrough.Behind the Breakthrough with Bella Kay is available now on TikTok.

Alex Warren took over the host seat for an intimate, fan-driven TikTok LIVE celebrating his new album, WILDCHILD, and premiering his new single“RESCUER”The TikTok LIVE featured special guests including Mila Kunis, Bryce Alakai, Freya Skye and a surprise appearance from Joe JonasFans can continue the celebration on August 28 with an exclusive WILDCHILD in-app experience and performance in Sydney, Australia LIVE on TikTokTikTok is celebrating the release of Alex Warren’s highly anticipated album, WILDCHILD, with fans around the world through an exclusive LIVE experience, interactive in-app features and an upcoming live event in Australia.On August 28, Alex Warren will perform LIVE in Sydney, Australia, with the arena performance streaming LIVE on @tiktok, and @alexwarren. The event will bring fans together to celebrate WILDCHILD and the music that has connected Alex with a rapidly growing global audience.Earlier this month, Alex took over the host seat for the iHeartRadio and TikTok LIVE Premiere with Alex Warren, transforming TikTok LIVE into a one-night-only talk show-style celebration of WILDCHILD. The fan-driven event gave viewers an inside look at the inspiration behind Alex’s music, brought special guests into the conversation and delivered exclusive first listens and performances, all while giving fans the chance to participate in real time.Highlights from the LIVE included:Joe Jonas surprised Alex with a pre-recorded video message before Love Island's Bryce Alakai joined him onstage for a round of “Finish the Lyric,” featuring fan-favorite tracks including “Ordinary” and “Fever Dream.”Alex gave fans an exclusive first listen to “Emerald Eyes,” an unreleased track off his upcoming album.Mila Kunis joined Alex for an intimate conversation filled with stories and laughs, giving fans a more personal look at Alex beyond his music.Alex premiered the “RESCUER” music video, marking the world premiere of the new visual and the centerpiece of the evening’s celebration.Alex took the conversation directly to TikTok, breaking down the making of “RESCUER” and answering questions from fans through the chat on TikTok LIVE and iHeartRadio’s Talk Back feature.Freya Skye joined Alex for the “WILDCHILD” Wheel, where the two traded TikTok memories and teased more new music, including a snippet of “WILDCHILD.”Continuing the WILDCHILD celebration on TikTokThe WILDCHILD celebration continues on August 28, with the launch of a dedicated in-app experience giving fans new ways to engage with Alex’s music and unlock exclusive content.Fans can participate in interactive campaign tasks, including:Posting a video using “Emerald Eyes”Commenting on a videoSaving “Emerald Eyes” to their preferred music streaming serviceSharing the campaign with their communityFollow @alexwarren on TikTokBy completing the tasks, fans can unlock an exclusive video from Alex Warren, creating another opportunity to get closer to the artist and celebrate the WILDCHILD era directly on TikTok.A TikTok Award winner for Breakthrough Artist of the Year and Grammy Award winner, Alex Warren has built a passionate community on TikTok, where fans have embraced his music, participated in trends and helped fuel the momentum behind this new era. With over 21M followers Alex has cemented himself as one of the TikTok community's favorite artists. Over 18.6m creations on TikTok are soundtracked by his breakout hit "Ordinary" with fans including Ed Sheeran and the Ronaldos. His latest album is already making huge waves, with his single "FEVER DREAM" driving over 388k creations on TikTok.Alex mentioned, “TikTok has played a pivotal role in helping me connect and share my music all around the world. I can’t wait to bring this live performance directly to fans and share my new album WILDCHILD with you all.”With a front row seat to his highly anticipated new album, BTS looks at the magic behind the music and an in-app experience that takes fandom to the next level, TikTok is bringing Alex Warren and WILDCHILD to your fingertips.

On Thursday, August 20, TikTok LIVE brought creators together for the US Regional Community Fest event at the historic Santa Monica Pier to celebrate the power of community and connection. Hosted by @markellwashington1, the event highlighted creators from all backgrounds and interests, spotlighting their journeys on the platform and the global communities they've fostered.Multi-platinum-certified disruptor singer, writer, and dancer, @tinashe closed out the night with a high-energy DJ set that included some of her biggest hits and new releases from her upcoming album, Popstar, set to release on September 25.The LIVE community continues to grow, with over a million creators in the United States participating in Community Fest. Now in its third year, emerging and established creators competed to climb the ranks on daily leaderboards and unlocked community growth milestones through each LIVE interaction, culminating in the regional winners being honored on the big stage across six category ranks – Rising, Bronze, Silver, Gold, Platinum, and Legend.Over the course of the summer, participating creators learned how to grow their LIVE community through a series of educational Creator Academy workshops, completed in-app missions to earn points while LIVE, and showed support for their favorite creators during competitions like Match Mania.Discover TikTok LIVETikTok LIVE continues to be a place where creators and communities come together in real time to share their passions, discover new interests, and build meaningful connections.Whether joining a LIVE for the first time or cheering on a favorite creator, discover what's possible on TikTok LIVE. #CommunityFest2026 #MakeLIVECount

MOU Marks Significant Step Forward to Safeguard Intellectual Property on Seedance and Seedream and Further Protect the Film and TV IndustryWASHINGTON – The Motion Picture Association and ByteDance today announced they have reached a Memorandum of Understanding (MOU) reflecting a shared framework to maintain strong guardrails on generative AI video and image models like Seedance and Seedream – offered by TikTok, the TikTok USDS Joint Venture, CapCut and Dreamina, among others – with the goal of protecting intellectual property.  This agreement represents significant cooperation between the two organizations. Shortly after the MPA sent a cease and desist letter to ByteDance in February in connection with Seedream 5.0 Lite and Seedance 2.0, the parties engaged in constructive conversations. More recently, the launches of Seedream 5.0 Pro and Seedance 2.5 have reflected ByteDance's continued advances in IP protections.“Today’s agreement illustrates our belief that copyright is a cornerstone of the film and television industry – and reinforces our commitment to protect creative content,” said MPA Chairman and CEO Charles Rivkin. “For the past several months, we have had constructive engagement with ByteDance to implement meaningful guardrails on Seedance and Seedream, and this MOU reflects our shared determination to continue our work together to further fortify those guardrails.”"ByteDance respects the intellectual property rights that underpin creative industries around the world, and we believe responsible innovation in AI goes hand in hand with meaningful protections for rightsholders," said John Rogovin, General Counsel, ByteDance. "We appreciate the productive engagement with the MPA and its members as we continue to strengthen safeguards across our generative AI services. This MOU establishes an important framework for continued collaboration as the technology evolves, across a variety of products and platforms."The MOU is an important step forward in establishing that IP can and should be protected in the generative AI space, and it formalizes meaningful progress in recent months to further strengthen safeguards on ByteDance’s platforms. As AI evolves, the MPA and ByteDance will continue working together to protect creative content in markets worldwide.  # # # About The Motion Picture Association The Motion Picture Association (MPA) serves as the leading voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members’ content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world. Its member studios are: Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO.  About ByteDance ByteDance is a global technology company whose mission is to inspire creativity and enrich life. The company develops products and services that empower people and organizations to create, connect, and discover, with privacy, trust, and safety embedded throughout its technologies and operations.MPA Media Contact John Mercuriojohn_mercurio@motionpictures.orgByteDance Media ContactKaren HobsonKaren.Hobson@bytedance.com

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