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Corelight
Website redesign and platform modernization for Corelight support brand evolution, improve maintainability, and create a more effective digital experience.
The Challenge
Corelight’s website was stable and functional, but as the company and brand continued to evolve, the team wanted more from their digital presence.
The existing site was built on a custom theme that worked, but required ongoing customization, complex maintenance, and placed practical limits on flexibility over time. As the brand matured and evolved, the Corelight team saw an opportunity to invest in a digital experience that would better support everyone’s needs: the brand, internal teams managing the site, and users interacting with it.
The challenge was to take a site that was already solid and rebuild it in a way that would make it exceptional: easier to maintain, more flexible to evolve, and better aligned with modern expectations for a growing brand.
The Solution
New Target partnered with Corelight to rebuild the website on a modern, scalable foundation designed for long-term success.
Rather than incrementally extending an increasingly customized system, we led a full rebuild. This approach preserved what was working, while reducing complexity, improving maintainability, and creating more room for thoughtful design and future growth.
The result is a website that supports Corelight’s ambitions not just today, but over the long term.
Website Rebuild & Platform Modernization
A core goal of the redesign was to create a platform that could evolve alongside the brand without requiring unnecessary customization.
By rebuilding the site in a new theme we reduced technical overhead while expanding flexibility. The new foundation enables Corelight’s team to update and extend the site more efficiently, adapt layouts as needs change, and focus future investment on meaningful enhancements rather than maintenance.
This shift strengthens the site behind the scenes while setting the stage for more ambitious work ahead.
Bringing the Brand Vision to Life in Design
As Corelight refined its brand direction, the website needed to reflect that maturity with clarity and consistency.
While Corelight led the visual direction, the New Target creative team collaborated closely to support page-level design, navigation structure, and styling across blogs, resources, and supporting content. Our role was to ensure the brand vision translated effectively into a cohesive, scalable web experience — balancing visual expression with practical implementation.
The result is a site that feels more confident, cohesive, and aligned with Corelight’s evolving identity.
Enhancing Content Discovery and User Experience
To better support users navigating Corelight’s content, we focused on improving how information is organized and experienced.
Custom filtering and content organization make key resources and events easier to find, while improved responsive behavior ensures a consistent experience across devices. Select pages were enhanced with lightweight Lottie animations, adding visual interest and emphasis without impacting performance.
Together, these improvements create a more polished, intuitive experience that meets modern user expectations.
Results & Impact
The redesigned Corelight website delivers clear, practical value:
- A more modern, cohesive brand presence that reflects Corelight’s growth
- Greater flexibility to evolve the site over time
- Reduced complexity and maintenance overhead
- Improved usability and engagement across key pages
Overall, the project resulted in a website that builds on what was already working, elevating it into a future-ready platform designed to support Corelight’s next chapter.
How we did it.
The cornerstone of your identity is an authentic brand story. We work with you to establish a clearly defined brand strategy for your goals – a strategy complementary to your brand’s visual voice.
The creative we design is heavily influenced by the framework for innovation. We design media not just to please our clients, but to engage and delight their customers, members, or constituents. We put people first.
We’ll help you select the right technology, and code it right. Our development team is passionate about using the right mix of open source, off-the-shelf, and hosted solutions to solve complex problems.
We understand clients have a choice of website hosting providers. Our service goes beyond stability, up time, and more to a personalized approach that meets you where you are today, and prepares you for your tomorrow
From search engine marketing strategies to social management to campaign activations and monitoring, we create bespoke digital marketing strategies for your audience.
