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Vercel for retail

The platform for modern retail,
powering the world's fastest sites.
From browse to buy

Built for every retail experience

  • StorefrontsDrive conversion with every experience. Personalize, experiment, and run new campaigns while keeping your storefront fast and working with the commerce tools you already use.
  • LuxuryBuild around your brand DNA. Create immersive storefronts that bring storytelling, products, and commerce together across markets.
  • RestaurantsPower every order. Deliver fast, dynamic experiences on web, mobile, and kiosks that stay reliable through peak demand.

Retail customer stories

See how leading retailers build faster storefronts, improve conversion, and ship faster.

Explore all customers
  • The Sonos online store, built on Vercel
    Sonos saved 1 year of developer time
  • The Helly Hansen online store, built on Vercel
    Helly Hansen grew 80% YoY over BFCM
  • The PAIGE online store, built on Vercel
    PAIGE increased conversion 76%
  • The Under Armour online store, built on Vercel
    Under Armour hit 5x peak conversions

The best storefront for your brand

From personalization to peak traffic, Vercel gives your team one fast, global platform to build and scale every commerce experience.

  • Personalize every visit. Use Middleware and Global Config to tailor your storefront by audience, location, or behavior, and A/B test without slowing the shopping experience.
  • Handle any traffic spike. From Black Friday to flash drops, Fluid compute automatically scales with demand to keep your storefront fast and reliable.
  • Go global without fragmenting. Serve every market from one codebase, and deliver region-specific experiences with low latency through Vercel CDN.
  • Stay visible in search and AI. Make your storefront easy to discover and understand with server-rendered pages and machine-readable Markdown.
Black Friday / Cyber Monday 2025

Billions of dollars transacted with no downtime

See the full BFCM 2025 report
115,836,126,847
Total requests
518,027
Peak requests per second
6,120,247
Total deployments

Vercel fits into your existing commerce stack