Inspired by the heritage of polo, historically known as the sport of kings and nobility, U.S. Polo Assn. brings the authentic spirit of the sport into fashion through collections that combine timeless style, comfort, and casual elegance. The brand’s signature colors, iconic emblem, and classic American sportswear aesthetic form the foundation of its distinctive identity.

Established in the United States in 1890, the United States Polo Association is the governing body for the sport of polo in the U.S., while U.S. Polo Assn. serves as its official global brand. With collections for men, women, and children, together with accessories, footwear, and lifestyle products, the brand appeals to a broad international audience.

In Türkiye, U.S. Polo Assn. has been represented by Aydınlı Group since 1997, developing an extensive retail network and bringing the brand’s international identity to customers across multiple markets.

As part of this retail expansion, SOON Light & Project has provided lighting solutions for both newly opened U.S. Polo Assn. stores and the renovation of existing locations. The U.S. Polo Assn. Bakırköy store represents one of the Istanbul projects developed within this long-standing collaboration.

Lighting was approached not simply as a functional requirement, but as an integral design element that reinforces the brand’s dynamic and sporty character while enhancing the visual presentation of its collections.

From storefronts and product displays to shelving systems and circulation areas, dedicated lighting solutions were developed to ensure that the colors, fabric textures, and design details of the products are presented accurately and effectively. Carefully controlled accent lighting highlights the collections, while balanced general illumination creates a comfortable, dynamic, and engaging shopping atmosphere.

Through its lighting solutions for both new and renovated U.S. Polo Assn. stores, SOON Light & Project has contributed to maintaining a consistent retail identity across different locations, bringing together brand identity, product presentation, visual comfort, and architectural atmosphere within a cohesive lighting concept.